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ROG Xbox Ally: cheapest way to get one in the United Kingdom
Cheapest way to get an ROG Xbox Ally in the United Kingdom: buy it in the United States for $599.99 and have it shipped to you by courier.
About £539 with duty, before shipping.
We have no confirmed price for it in the United Kingdom: it may not be sold there officially.
Prices checked 19 October 2026. Customs rules checked 19 October 2026.
Every country you can buy it in
| United States Cheapest | $599.99†about £450 | £550 | £539 | – |
| India | ₹83,990about £663 | £811 | £796 | – |
Amounts in GBP are approximate. Tap a country to open it in the import calculator; tap a column to sort.
The customs rules used
Allowance used: £390 per traveller, with duty and tax on the full value once you go over it.
| Rate | In your luggage | By courier |
|---|---|---|
| Duty (%) | 2 | 0 |
| VAT, GST or sales tax (%) | 20 | 20 |
- £390 allowance when arriving by air or sea (£270 by private plane or boat).
- Go over it and you pay on the total value, not just the part over.
- Consoles fall under “all other goods” in the simplified rates: 2% duty, then 20% VAT.
- Parcels: 20% VAT; consoles carry no customs duty.
- Rules checked 19 October 2026.
- Luggage: the device is your only new item and you declare it at customs.
- *Courier: before shipping costs.
- 20% VAT; consoles carry no customs duty.
- †Before sales tax, which is added at the till in the US and Canada.
- Card fees for foreign purchases are not included.
- Manufacturers usually only repair under warranty in the country of purchase.
- Prices checked 19 October 2026; converted at exchange rates from 20 October 2026, so amounts in GBP are approximate.
Before you buy abroad
- Region lock
- Most Steam games work in any country, but some publishers lock keys to a region. Buy from the official store, or check that the seller lists your country.
- Voltage
- Check the voltage on the label or power brick before plugging it into a socket in another country. Mains power is 230 V in the United Kingdom.
Other countries
Common questions
Is it cheaper to buy an ROG Xbox Ally abroad and bring it to the United Kingdom?
We have no confirmed price in the United Kingdom to compare with. Bought in the United States, it costs about £539 with duty and tax.
How much duty do I pay on an ROG Xbox Ally brought into the United Kingdom?
Bought in the United States for $599.99 (about £450), you pay about £101 of duty and tax in your luggage, and about £90 by courier.
Rules checked 19 October 2026.
How much can I bring into the United Kingdom without paying duty?
£390 allowance when arriving by air or sea (£270 by private plane or boat). Once you go over it, you pay duty and tax on the full value.